Steps For Successful Social Media Marketing
Feb 6th
#4: Strengthen Relationships
Ed and Barbara Heiser/ The Heiser Team
480-830-8030 Office
It’s easy to hide behind your avatar or profile picture, but face-to-face is incredibly powerful. I think more people are now realizing how underrated the in-person interaction really is because of how far social media has come, allowing so many people to “hide.”
Attend offline events related to your industry-not only to strengthen your knowledge base but also to network and strengthen relationships with those you might have conversed with via social media, but never met in person. Join groups and attend their meets. Get out there and meet people!!!
Ed and Barbara Heiser/ The Heiser Team
480-830-8030 Office
Steps For Successful Social Media Marketing
Feb 5th
#3: Join the Conversation to Develop Relationships.
Ed and Barbara Heiser/ The Heiser Team
480-830-8030 Office
Now it’s time to start making use of all the work you’ve done. You need to start joining the conversations by posting comments on blogs, facebook and forums, answering questions on Yahoo, LinkedIn, and Twitter. Joining groups related to your industry and being active.
Begin developing relationships by following and friending influencers and those in your industry.
Begin making connections by following the conversations. You can do this by subscribing to blogs in your industry and by making a list of influencers who are relevant to your business and becoming friends with them.
Don’t just look for people with thousands of followers; you’ll be surprised by the value that someone with only a couple of hundred followers provides. Practice and study your craft. BECOME an authority in your own right. Post, post, post!
Ed and Barbara Heiser/ The Heiser Team
480-830-8030 Office
Steps For Successful Social Media Marketing
Feb 3rd
Part 2
Ed and Barbara Heiser/ The Heiser Team
480-830-8030 Office
#2: Createing a Digital Rolodex of Contacts
SMM is basically what used to be called “Data Base Marketing” simply using todays internet technology. You link up with your “Sphere of Influence” over various social networks and keep in touch on a regular basis. What is really cool is you can keep in touch with family and friends you normally wouldn’t be able to because of distance. Plus, you will meet and make friends with NEW people. When social media is done correctly, relationships will build naturally.
Ed and Barbara Heiser/ The Heiser Team
480-830-8030 Office
Steps For Successful Social Media Marketing
Feb 2nd
PART 1
Ed and Barbara Heiser/ The Heiser Team
480-830-8030 Office
#1: Map out your Social Media Marketing Plan
- Make a list of social media sites where you can engage with people. The list will most likely start off with Twitter, Facebook, LinkedIn, and a few select blogs and forums.
- Check out each of the social media sites on your list and do additional research to determine relevancy by searching for your brand name, your competitors, and your target keywords. Listen to what’s out there, identify, and understand your target audience.
- Understand your social media goals and objectives
Keep it Specific, Measurable, Attainable, Realistic/Relevant, and Timely (aka be SMART!).
Ed and Barbara Heiser/ The Heiser Team
480-830-8030 Office
Database and Networking
Jan 30th
This is by far the best book on Database and Networking I have ever read!
Ed and Barbara Heiser/ The Heiser Team
480-830-8030 Office
“Make Your Contacts Count” by Anne Babor
Ed and Barbara Heiser/ The Heiser Team
480-830-8030 Office
When Can I Buy a Home After a Foreclosure? Bankruptcy? Short Sale?
Jan 30th
When Can I Buy a Home After a Foreclosure? Bankruptcy? Short Sale?
If you’ve recently experienced foreclosure, bankruptcy or a short-sale, you are wondering when you’ll be able to purchase a home again. Now when I say purchase a home, I mean doing so with the aid of a mortgage; obviously you can buy a home with cash at any time if you’ve got the funds yourself.
One of the most common questions I’m asked as a Mortgage Loan Officer is; “How long after a ______ can I purchase a home?”
Well there is an answer, BUT it takes some explaining to get there. Luckily you’ve come to the right place. FHA & VA are Government “Guaranteed” loans and Fannie Mae and Freddie Mac are known as Conventional loans. They each have their OWN minimum standards or Guidelines. To add to the confusion, different Lenders can, and DO, add their own more strict guidelines on top of these called “Over-Lays”.
There has been more changes in the Mortgage industry in the last year and a half than ever before. These changes at times seem to come monthly or even weekly. It has been VERY hard to keep up with. SO, as of TODAY, below are the “CURRENT” guidelines:
Loan Type Bankruptcy Foreclosure* Short-Sale
FHA 2 years 3 years 3 years
VA 2 years 2 yrs/May Loose VA** 2 years
Conventional 4 years 5 years 2 years
USDA 3 years 3 years 3 years
* In the case of foreclosure, The waiting period begins once change of ownership has been RECORDED.
** If the foreclosure was on a VA loan, full entitlement may not be restored.
Ed and Barbara Heiser/ The Heiser Team
480-830-8030 Office
Reports of the real estate market’s demise are being greatly exaggerated
Jan 30th
The Phoenix metropolitan area is now the fifth largest in the United States. This market is much stronger than the national press paints it. Remember, BAD NEWS SELLS!
Ed and Barbara Heiser/ The Heiser Team
480-830-8030 Office
The Phoenix metro area generally has an inventory of about 25,000 homes. Right now it is hovering around 45,000 units. Is an inventory of 45,000 homes too many? Sure, but considering that 128,600 people moved into the metro area last year; That extra 25,000 will burn off burn off fast. We are getting a lot of bad press about the surplus, but Phoenix is truly still a strong market. You have to take every thing in prospective.
Ed and Barbara Heiser/ The Heiser Team
480-830-8030 Office
Tax Tip
Jan 30th
Tax Tip
Ed and Barbara Heiser/ The Heiser Team
480-830-8030 Office
Adjust Your Withholding
When it comes to payroll withholding, you want to get it “just right.”
If you over withhold federal taxes, you’ll get a big refund. That’s nice once a year, but you’ve sacrificed control of your dollars for the other 364 days. Why give Uncle Sam a free loan of your money all year?
If you underwithhold, you’ll end up owing the IRS at filing time. Owing a little isn’t too bad, but a big tax bill could be hard to pay. This could cause you to face penalties as well.
It’s easy to change your withholding. Just give your payroll office a new W-4. And to make sure that form will get your withholding as close as possible to your eventual tax liability, you can use the IRS’ interactive allowances calculator.
Ed and Barbara Heiser/ The Heiser Team
480-830-8030 Office
When Can I Buy a Home After a Foreclosure? Bankruptcy? Short Sale?
Jan 16th
When Can I Buy a Home After a Foreclosure? Bankruptcy? Short Sale?
If you’ve recently experienced foreclosure, bankruptcy or a short-sale, you are wondering when you’ll be able to purchase a home again. Now when I say purchase a home, I mean doing so with the aid of a mortgage; obviously you can buy a home with cash at any time if you’ve got the funds yourself.
One of the most common questions I’m asked as a Mortgage Loan Officer is; “How long after a ______ can I purchase a home?”
Well there is an answer, BUT it takes some explaining to get there. Luckily you’ve come to the right place. FHA & VA are Government “Guaranteed” loans and Fannie Mae and Freddie Mac are known as Conventional loans. They each have their OWN minimum standards or Guidelines. To add to the confusion, different Lenders can, and DO, add their own more strict guidelines on top of these called “Over-Lays”.
There has been more changes in the Mortgage industry in the last year and a half than ever before. These changes at times seem to come monthly or even weekly. It has been VERY hard to keep up with. SO, as of TODAY, below are the “CURRENT” guidelines:
Loan Type Bankruptcy Foreclosure* Short-Sale
FHA 2 years 3 years 3 years
VA 2 years 2 yrs/May Loose VA** 2 years
Conventional 4 years 5 years 2 years
USDA 3 years 3 years 3 years
* In the case of foreclosure, The waiting period begins once change of ownership has been RECORDED.
** If the foreclosure was on a VA loan, full entitlement may not be restored.
Ed and Barbara Heiser/ The Heiser Team
480-830-8030 Office
